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On Thursday, Warner Bros. announced it was collaborating with the non-fungible token (NFT) focused social media platform Nifty’s and at the end of June, the two firms will launch a story-driven NFT collection called “Looney Tunes: What’s Up Block?” The upcoming NFTs will tell a unique Looney Tunes storyline and will also celebrate the character Tweety’s 80th anniversary.

Looney Tunes: What’s Up Block?

A unique Looney Tunes-based blockchain program will leverage non-fungible tokens (NFTs) to tell a story, according to the American film and entertainment company Warner Bros. and the NFT-centric social media firm Nifty’s. Warner Bros. says that it is collaborating with Nifty’s again in order to release an NFT compilation called “Looney Tunes: What’s Up Block?” According to the announcement the NFTs will be used to create a “fresh narrative for the Looney Tunes franchise” via a storytelling experience.

Warner Bros. launched Looney Tunes in 1930 as an animated series of short films. Cartoons featured familiar animated characters including Bugs Bunny (Porky Pig), Daffy Duck and Wile E. Coyote as well as Sylvester, Sylvester. Tweety, Foghorn Lehorn, Marvin the Martian and Tasmanian Devil were some of the cartoons. Warner Bros. details that the NFT program will allow Looney Tunes fans to “participate in fun activities and games as the story unfolds, both digital and ‘in real life,’ while earning rewards and benefits along the way.”

Rewards and benefits include special access to Looney Tunes merchandise, access to virtual meet and greets, alongside never-before-been-seen content, and new NFT drops. Warner Bros. has been dropping a number of NFT projects in recent times including “Space Jam: A New Legacy” NFTs, Matrix-themed NFT avatars, and hybrid physical and digital DC Comics-themed NFT trading cards. The upcoming “Looney Tunes: What’s Up Block?” NFTs will also celebrate Tweety’s 80th anniversary and the popular yellow canary will be the first character featured in the NFT collection.

Warner Bros. and Nifty’s to Launch Looney Tunes Story Bolstered by NFTs
In celebration of Tweety’s 80th anniversary the yellow canary will be featured first.

“Looney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs,” Josh Hackbarth, the head of NFT commercial development at Warner Bros. detailed in a statement sent to News. “From the recent success of ‘Space Jam: A New Legacy’ to the classic cartoons from the 1940s and ’50s, these beloved characters continue to spark nostalgia and excitement across all generations.” The Warner Bros. executive added:

As technology and digital engagement evolve, Looney Tunes will expand its reach. The Looney Tune collection will bring together fans from all over the globe, providing unique experiences, community building and storytelling as well as a new way to engage. What better way than to celebrate Tweety’s 80th birthday?

According to Looney Tunes NFT Twitter accountThe pre-sale will begin June 20, and the public sales will commence the next day. The NFT platform Nifty’s features the drop on the web portal which explains a snapshot will be taken on June 15, and the reveal will take place on June 23. Warner Bros. announced that NFTs would be created on the Palm Blockchain network.

The Looney Tunes collection is the third collaboration with the NFT-centric social media platform Nifty’s. The NFT company Nifty’s worked with Warner Bros. on the Matrix NFTs and the Space Jam NFTs as well. Warner Bros.’ DC Comics-themed NFTs were created in collaboration with Immutable X, an Ethereum-based layer 2 (L2) protocol.

This story contains tags
80th birthday. Blockchain. Bugs Bunny. Daffy Duck. DC Comics. Foghorn Leghorn. Josh Hackbarth. Looney Tunes. Marvin the Martian. Matrix NFTs. Nifty’s NFT social platform. NFTs. Nifty’s NFT social media. NFTs. Nifty’s NFTs. Nifty’s NFT social media. NFTs. Nifty’s NFTs. NFTs. NFTs. NFTs.

Let us know what you think of the Looney Tunes NFT Collection. Comment below and let us know how you feel about the subject.

Jamie Redman

Jamie Redman is the News Lead for News. He also lives in Florida and works as a journalist covering financial technology. Redman joined the cryptocurrency community in 2011 and has been an active participant ever since. Redman is passionate about Bitcoin and open-source codes. Redman has contributed more than 5,000 articles to News since September 2015. These articles are about disruptive protocols that are emerging.

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