- Life’s a Playground: a new Special in four categories
- Game-playing adults – a rapidly growing target group
NUREMBERG, Germany ,
Target group with purchasing power
Adults are a target group that the toy trade has to take seriously. They include large numbers who own board games, have a particular model car on their desks, collect comics or possess a sweatshirt portraying a well-known character.
On the hunt for treasures
The ‘Collectibles’ category focuses on people’s enjoyment of collecting. Toys are one such collectible and demonstrate the owner’s enthusiasm for a particular subject. And adults are always on the lookout for new items to enhance and expand their collection. The passion for collecting embraces items such as modelling kits, action figures and collectible characters, construction and system toys, comics, merchandise, NFTs, soft toys and puzzles. Collecting can also be a worthwhile investment, as is evident in the next segment, ‘Premium Collectibles’. The particular exclusivity of such products is beguiling and not infrequently they have the potential to rise in value.
Getting immersed in worlds of fantasy
Examples of the ‘Creative Fantasy’ category include not only role-playing games and miniature games but also trading card games. They tempt participants into an exciting, interactive world of play where they can immerse themselves in epic adventures, demonstrate their strategic abilities or take part in contests. With trading card games, individual sets of cards are compiled so that players can compete with one another in duels. In role-playing games, the participants select particular characters and are then guided through the game world by a gamemaster. Miniature games promote tactical skills and the focus here is often on highly detailed and painted miniature figures.
Wide range of games for the tabletop
The category of ‘Tabletop Games’ brings together various different tabletop and board games for teams of two or for larger groups. Whatever the appeal – becoming immersed in different roles, seeking to demonstrate strategic skills, trying to solve tricky puzzles or just the sheer pleasure of playing games – tabletop games such as escape room games, board games, party games, games of strategy and games of logic spark excitement among adults, too. The range stretches from instant fun to sessions that can fill a whole evening.
Products, skills and experts
‘Life’s a Playground – Toys for Kidsters, Kidults & Co.‘ brings inspiring ideas across a range of different products together in one place. This special area offers not only the relevant products but also retail-specific ideas and insider knowledge. At the area in Hall 3A, experts from companies including Ultra Comix – one of the largest comic and toy shops in
The trade fair and marketing services provider Spielwarenmesse eG is the organiser of the Spielwarenmesse® – the leading international trade fair for toys, hobbies and leisure. This B2B fair creates a comprehensive communication and ordering platform for national and international exhibitors. Its presentation of innovations and comprehensive overview of the industry offer
a valuable pool of information for specialist retailers from around the world, guiding them through the market every year. A new addition for 2022 is the multifunctional platform Spielwarenmesse® Digital, as a complementary service to the Spielwarenmesse. Since 2013, the term Spielwarenmesse® has also been a protected word mark in
Fair date: Spielwarenmesse®, Tuesday to Saturday, 30 Jan –
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SOURCE Spielwarenmesse eG