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Actress, producer, and Web3 innovator Mila Kunis and superhero creator Sharad Devarajan announced the launch of Armored Kingdom Media Inc., a new multi-platform, global entertainment universe spanning a Web3 trading card game, digital comics, animation and film.

To commemorate the launch, a limited-edition issue #0 comic book NFT will be available for free for seven days only at Armored Kingdom official website.

Founder of Graphic India, one of Asia’s leading comic, animation and creative studios, Devarajan will develop and produce the visual universe of Armored Kingdom across the various media platforms. The company will also help bring the property to the rising Asian and Indian web3 gaming community. Graphic India has previously launched some of the biggest NFT drops based on Indian-themed content, leading the regional Web3 character entertainment and metaverse movement.  

This will be the first comic and game championed by Kunis, an avid TCG/MMO gamer, who has previously launched a number of projects in the Web3 animation space. “I lost a good part of my youth to gaming, from World of WarCraft to Settlers of Catan. The moment I dove into Web3, I saw the opportunity to create an immersive universe where blockchain technology deepens the gaming experience and makes it more personal and immersive for every fan. Armored Kingdom will allow gamers to relate to their characters and gear in a revolutionary way, and we can’t wait to share more of that with you very soon,” commented Kunis. 

Devarajan commented, “Armored Kingdom has all the elements of a great fantasy meets sci-fi story that will take a global audience into a place of wonder. At Graphic India, our mission is to partner with the greatest creators and technologies in the world to innovate the future of storytelling across Web3 and the metaverse. Mila Kunis has been an early pioneer and leader in this space and it’s an incredible honor to collaborate with her. Armored Kingdom will push Web3 technology further than ever before, so we’ve turned to NEAR to help us make it a reality. Their expertise with community management, championing of the creative sector, and its carbon-neutral-user-friendly development platform won us over.” 

Founded with Lindsey McInerney and Lisa Sterbakov, Armored Kingdom is built on NEAR – a carbon-neutral, community-driven blockchain. The sci-fi / fantasy universe, developed by creator Hugh Sterbakov and writer / game designer Brian Turner heralds a new evolution of media franchise, blending technology and narrative worldbuilding to create an immersive universe, reinventing the relationship between fans and fantasy.

A five-issue series of both digital and physical comics will be the first asset launched in the collection, bringing people inside the world of Armored Kingdom and setting the stage for the digital card game launching later this year. 

McInerney said, “The mythology of Armored Kingdom chronicled in the digital comics will be further explored in the trading card game, which will be phase two for the franchise. Carefully marrying the narrative and gameplay, and using both to further explore the world, will keep the storyline evergreen and ever-developing – and above all else, fun.” 

Leveraging NEAR’s technology, the franchise will introduce a new chapter of entertainment innovation to a global fanbase, combining narrative storytelling and gameplay with cutting-edge blockchain technology in a revolutionary fashion.

NEAR Foundation CEO Marieke Flament commented, “We are excited to support the launch of Armored Kingdom and the storytelling opportunities it will bring to fans. NEAR is a perfect blockchain for an entertainment franchise as it can support various platforms, which is crucial for multiverse experiences across different mediums. Our focus on ease of use also allows developers to deliver intuitive experiences for a large fan base.”

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