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The former CEO of OnlyFans has a new web3 venture; A platform to trade digital playing cards of celebrities and influencers.

Known as Zoop, it will launch in a move aimed at capitalizing on the rapidly growing maker economy.

Starting this summer, it will allow fans to collect non-fungible token (NFT) trading cards that feature their favorite influencers and celebrities. The company says it will foster a “closer relationship between a fan and an influencer.”

It is unclear how closely the individuals involved in the card will be involved in the project.

Fans can buy, sell and trade cards, as well as compete in contests and challenges to earn points, unlock special rewards including access to communities with similar interests.

“In real life” prizes will also be awarded as fans collect sets of cards – these can include free concert tickets from a record label or custom items from a fashion brand.

The Zoop team will be led by co-CEO Tim Stokely, a tech entrepreneur and founder of creator platform OnlyFans, and RJ Phillips, who was involved in the development of OnlyFans. Stokely is known for building OnlyFans into a user-generated porn empire.

Phillips told The Block in an interview that the pair want to build Zoop on the blockchain because they want transactions to be “fully open and visible.”

“You should be able to see who bought what, and when the cards were traded,” he said.

Philips described the platform as “family friendly”, adding that the business model would differ from fans only.

Early drops on the platform will include an impressive 500 cards per one, which will be sold through Dutch auctions. Once auctioned, subsequent drops will be determined on demand. There are also plans to launch a token, Phillips said.

As a precursor to its initial launch, the business is offering a limited number of pre-launch “priority passes,” which reward first adopters and provide access to exclusive airdrops for holders only. Zoop plans to announce the first batch of celebrities next month who will grace the platform.

Users in the US, UK and Europe will be able to pay for the card in fiat currency, while the rest of the world will have access to the platform via stablecoins.

Zoop follows several NFT trading card games in this area. Sorare has already carved a niche in the world of fantasy football and Gods Unchained dominates the fantasy trading card world.

Sorare currently has a market cap of $62.8 million, according to data provider NFTgo, while Gods Unchained’s trading volume has topped $54.6 million since its launch in March last year, according to Immutascan.

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