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On 23 August 2023, former U.S. President Donald Trump skipped the first Republican primary debate hosted by Fox News to interview former Fox News host Tucker Carlson, who now has his own show on Elon Musk’s X platform.

This interview, which so far has had over 177 million views, seems to have helped to significantly raise the floor price of the “Trump Digital Trading Cards” NFT collection, which features 45,000 unique images of former U.S. President Donald Trump and was launched in December 2022.

As you can see from the screenshot below, on the NFT marketplace OpenSea, in the past 24-hour period, the floor price for these NFTs has surged 30% to 0.1369 ETH (worth roughly $227.66 at the time of writing).

Trump talked about these NFTs in December 2022 during an interview on One America News (OAN) show “Weekly Briefing With Chanel Rion.”

He said:

Well, I knew nothing about them, and then a group came. And I loved the art. They showed me the art… it’s comic book art when you think of it, but they showed me the art, and I said I always wanted to have a 38-inch waist, but I’m looking at this stuff, and I am saying, ‘that’s sort of cute, that might sell.’

They thought it would sell in six months; it sold in six hours. And it set like a record, I understand. It’s been incredible. You know, if you bought a card for $99, I guess it’s much, much higher than that. And I heard the Wall Street Journal or somebody say it was the investment of the year.

I was criticized, really criticized, when it was announced… I didn’t view it as [an] investment… I thought they were cute. I mean, for $99, you’re getting these visions that are very beautiful and interesting, I think. And I viewed it that way, much more so than as an NFT, but NFT was very hot two or three years ago, and then it cooled down…

So, when they announced it’s NFT, everyone said, ‘what’s he doing that for? That’s so cold.’ And I did it, and I guess it was one of the most successful, maybe the most successful, but it was certainly in terms of speed. The whole thing was sold out almost immediately. Pretty amazing!