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Marieke Flament, CEO of the NEAR Foundation comments on Armored Kingdom to the Crypto Times (Images: NEAR Foundation/Handout)

This Friday (10), it was announced during Consensus 2022 that actress Mila Kunis is joining web 3.0 in partnership with superhero creator Sharad Devarajan. The project, called “Armored Kingdom Media Inc.”, encompasses a “new, cross-platform global entertainment universe spanning a Web3 trading card game, digital comics, animation, and film.”

To celebrate the launch, a limited edition comic book NFT #0 will be available free of charge for 7 days on the project website.

The project, founded with Lindsey McInerney and Lisa Sterbakovis built on the blockchain NEAR – a blockchain carbon neutral as stated. The sci-fi and fantasy universe is developed by creator Hugh Sterbakov and game writer/designer Brian Turner.

What will the Armored Kingdom game released by Mila Kunis look like?

A five-issue series of digital and physical comics will be the first feature released in the collection, bringing people inside the world of Armored Kingdom and setting the stage for the digital card game’s launch later this year.

The story behind the Armored Kingdom game follows various tribes of warring dynasties as they fight for power with the help of armoritepowerful weapons created by a long-lost advanced civilization.

With each new artifact unearthed, the balance of power shifts – but even as the war continues, a greater threat lurks in the shadows.

“The mythology of Armored Kingdom narrated in the digital comics will be further explored in the card game, which will be phase two of the franchise,” said McInerney.

“Carefully marrying storytelling and gameplay, and using both to further explore the world, will keep the storyline ever-green and ever-evolving—and most of all, fun.”

This will be the first comic and game championed by Kunis, who claims to be an avid TCG/MMO player, and who has already launched other projects in the Web3 animation space.

“I wasted a lot of my youth with games, from World of WarCraft to Settlers of Catan. The moment I dove into Web3, I saw the opportunity to create an immersive universe where blockchain technology deepens the gaming experience and makes it more personal and immersive for all fans. Armored Kingdom will allow players to bond with their characters and gear in a revolutionary way, and we can’t wait to share more of that with you soon,” commented Kunis.

Marieke Flament, CEO of the Near Foundation, talks about the announcements made during the event

Marieke Flament, CEO of the NEAR Foundation, the Swiss non-profit that oversees the governance and development of the NEAR protocol, spoke with the Crypto Times during the event and said that the fact that Mila Kunis chose the Near blockchain shows how efficient the network can be in terms of scalability and infrastructure:

“Several projects related to the creative economy ‘explode’ at Near. This shows how the Near blockchain is an amazing layer 1 for projects to be developed. Another announcement made today, during the event, is that Brave Wallet now has integration with Near by Aurora [provedor de compatibilidade entre blockchains]. This is excellent, because Brave, as a browser, can open several paths for projects built at Near”, he commented.

Flament also commented on the adoption of Sweat, a move to earn, which pays users in sweatcoin tokens to exercise. According to her, there is a huge movement within the move to earn sector and the Sweat project is a great attraction for web 2.0 users.

“If you download the app you’ll notice that it’s look and feel, and ease of use, it’s purely web 2.0. They chose Near to build the project and today announced that they have reached the 100 million user milestone. This is a huge move from Web 2.0 to Web 3.0.”

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