Marvel Snap, an online collectible card game starring fan-favorite superheroes, has reached the $100 million mark, making it the top-grossing digital card came of the year so far by a wide margin and surpassing two Yu-Gi-Oh! digital games, Magic: The Gathering Arena and Hearthstone.
Marvel Snap is a mobile and PC-playable collectible card game that allows players to build a deck with 12 cards each representing a Marvel villain or superhero—and each with their own unique abilities—and compete against other players in short, three-minute face-offs.
The game has been downloaded 22 million times since its October release, Game World Observer reported, including. 7.4 million installs in its first month.
Since then, it has earned $100.89 million in revenue and far outpaces the earnings of its biggest competitors: Yu-Gi-Oh! Master Duel and Yu-Gi-Oh! Duel Links, with a combined $55.2 million in earnings, Magic: The Gathering Arena with $19.6 million and Hearthstone with $18.6 million.
The United States is Marvel Snap‘s biggest market, followed by South Korea, Japan, France and Canada, according to AppMagic.
Online collectable card games were first born as extensions of popular legacy physical games like Pokémon, UniVersus, Yu-Gi-Oh! and Magic: The Gathering, which was played by an estimated 40 million people in 2021. By the late 1990s, developers were creating card games solely for computer play, which started with the 1997 release of Sanctum and Chron X. Several new digital card games were released in 2023, including Cross The Ages, Legends of Elysium and The Nemots. The global Trading Card Game market size was valued at $2.99 billion last year, Benzinga reported, and is expected to reach $4.2 billion by 2028.
What To Watch For
The next expected release in the digital trading game universe is Parallel, a sci-fi game that allows players to earn cards and build decks in a world set thousands of years in the future. Five groups, called Parallels, all attempt to lay claim to Earth in the one-v-one battle game that just released its closed Beta at the end of July. No firm release date has been announced.
Magic: The Gathering grew additional international interest earlier this year when it announced the release of its J.R.R. Tolkien Lord of The Rings series. Included in the release was a single “One Ring” card—described as a “traditional foil card printed in the Black Speech of Sauron.” The card was found by a player in late June and immediately solicited offers as high as $2 million from card collectors around the world. Rapper Post Malone ultimately bought the card for an undisclosed amount.