Lufthansa introduces its NFT-based loyalty program, “Uptrip,” offering passengers exclusive perks. Built on the Polygon platform, collecting themed digital trading cards lets users access flight upgrades, airport lounges, and more.
Flyers must collect sets of NFT trading cards to avail of the benefits prepared by Lufthansa, such as airport lounge access or flight upgrades. The airlines’ new NFT loyalty program, Uptrip, was built on the Polygon platform.
Lufthansa said it previously revealed Uptrip via a soft-launch event so it could be tested before an official release. The company said over 20,000 users participated and collected over 200,000 digital trading cards.
These cards feature themes created based on particular destinations, special holidays, and aircraft types in Lufthansa’s fleet. By obtaining the required number of NFT cards based on certain themes, users of Uptrip can earn Lufthansa Airlines special perks.
Other benefits include free Wi-Fi access while on a flight, access to airport lounges, airline miles, and many more. Uptrip also plans to add a trading feature, letting users fill in any gaps in their collections.
Decrypt reported that the Lufthansa Group’s network airlines, including Lufthansa, Swiss International Air Lines, Austrian Airlines, and Brussels Airlines, participate in the Uptrip loyalty program. This means passengers flying with any of the group’s airlines can pile up digital collectibles for rewards.
The Uptrip project was created by the Lufthansa Innovation Hub, the airline’s digital innovation arm, in partnership with Miles & More, the group’s frequent flyer scheme. As per CoinTelegraph, Kristian Weymar, the director of venture development at Lufthansa Innovation Hub, said that Web3 is still in its early stages, and while users are already very curious, many are still hesitating to dive in.
Given this, he explained that their latest NFT rewards project for Lufthansa attempts to make Web3 accessible to their customers. Likewise, through the program, they hope people will soon get comfortable with the technology.