Georgia quarterback Stetson Bennett has received a number of worthwhile opportunities through name, image and likeness after helping the Bulldogs capture the national championship. His latest deal, as it turns out, is one card collectors are sure to be excited about.
Topps announced Thursday that Bennett is one of nearly 200 student-athletes across college football and basketball that the company has secured NIL trading card rights for. These cards will be released under Topps’ BowmanU brand beginning this fall.
“This collection is the first offering of officially licensed collegiate cards featuring current athlete NIL rights. We’re thrilled at the opportunity to launch these comprehensive programs that combine premier student-athletes and elite institutions to create a best-in-class collegiate trading card product for fans and collectors,” Topps Global vice president and general manager Dave Leiner said in a press release.
Other athletes the company has come to terms with include Alabama quarterback Bryce Young, Oregon quarterback Bo Nix, USC quarterback Caleb Williams as well as Duke center Dereck Lively II and Arkansas guard Nick Smith Jr.
“I’m so excited to team up with Fanatics and Topps on this new trading card partnership, which will allow me to create an even deeper level of engagement with fans and collectors everywhere,” Williams said in a press release.
Topps’ deals with a number of prominent athletes was just part of several big updates the company shared Thursday.
Additionally, Topps — which works in conjunction with Fanatics Collectibles — announced broad-scale college physical and digital trading card deals with more than 100 of the nation’s top universities. The agreements included both exclusive and non-exclusive co-branded trading card products, incorporating official university trademarks and featuring current student-athletes and former athletes playing in the NFL, NBA and MLB.
Topps has secured multi-year, exclusive rights with more than 35 institutions and a majority of Power 5 schools, including Georgia, Alabama, Texas A&M, Kentucky, Oregon, Penn State and Kansas. With these deals, Topps will create official trading card products combining official university trademarks with NIL rights from both current student-athletes and former players. These agreements will take effect between 2023 and 2025.
Later this year, Topps will kick off a scaled, non-exclusive program to design, manufacture and distribute trading cards showcasing current college football and basketball student-athletes for the above schools and more than 100 additional institutions, including Oklahoma, Duke, North Carolina, Iowa and Syracuse.
“Fanatics has been closely monitoring the ever-evolving NIL landscape, and we felt this was the perfect time to launch multiple, strategic college trading card programs that will allow schools and current student-athletes to create new levels of direct engagement with fans across hundreds of the top programs nationwide,” Fanatics College executive vice president Derek Eiler said in a press release. “There are tremendous opportunities for this untapped area of the hobby and to expand further across the collegiate sports landscape.”