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Sports platform Fanatics announced on Thursday that it has hired former Dick Clark Productions CEO Mike Mahan to lead the trading card and digital collector business.

Fanatics Collectibles, which launched in 2021, includes its NFT arm Candy Digital, sports trading card brand Topps, and Zerocool – a trading card brand focused solely on pop culture, arts and entertainment.

Mahan resigned from his role at Dick Clark Productions, known for major television events such as the Golden Globe Awards and the Billboard Music Awards, in 2020. He began his career as an investment banker at Bear Stearns and most recently signed with male grooming company Manscaped, it in a $1 billion SPAC deal — which is still pending — through his blank check firm, Bright Lights Acquisition corp to bring to the stock exchange.

“Our collectibles business has experienced tremendous growth since launching last year and we couldn’t be more confident of bringing Mike on board to shape the bright future of this business and its alignment within our larger digital sports platform, Fanatics,” said Fanatics CEO Michael Rubin said in a statement.

Mahan will report directly to Rubin.

“As a collector and passionate sports fan, Mike’s vision for both the trading card hobby and emerging digital collectibles, powered by exceptional products, will continue to position Fanatics as a leader in these categories and provide incredible opportunities for fans, collectors, hobby shops, retailers and our partners. “

Fanatics is the majority owner of Candy Digital, and Mike Novogratz, founder of crypto merchant bank Galaxy Digital, also owns a stake. The company’s board members include Novogratz, Rubin and investor Gary Vaynerchuk. Investors include SoftBank’s Vision Fund 2, Insight Partners and Pro Football Hall of Famer Peyton Manning.

Although it will remain as a separate entity, Candy Digital CEO Scott Lawin will report to Mahan as part of the reorganization of Fanatics Collectibles.

“I couldn’t think of a more perfect next step in my career than to lead the incredibly talented teams at Fanatics Collectibles, where I will have the opportunity to combine my entrepreneurial passions, which are in sports, marketing and content creation, with my love for trading cards and collectibles in general,” Mahan said in a statement.

“The world of trading cards and digital collectibles has been forever reshaped in recent years, and these new assets and the connections they create have the ability to bring fans and collectors closer than ever to the players, teams and entertainers they love to bring before. “

Last week, Fanatics announced that Topps would launch a line of trading cards featuring collegiate athletes this fall, a deal the company said will see some players share in the winnings and them with school logos on cards for the first time will combine.

Fanatics last raised a $1.5 billion funding round in March, valuing the sports platform company at $27 billion. The company is ranked #21 on this year’s CNBC Disruptor 50 list.

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