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Donald Trump drew some attention with his teasing of a “major announcement” on Thursday, with many wondering if it would have something to do with his efforts to boost his presidential campaign.

In fact, it was a sales pitch.

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On his social media platform Truth Social, Trump announced that his official “Donald Trump Digital Trading Card” is debuting, with “amazing ART of my Life & Career.”

“Collect all of your favorite Trump Digital Trading Cards, very much like a baseball card, but hopefully much more exciting,” Trump wrote. The cards will be available for “only $99 each.”

In the immediate aftermath of his announcement, shares in Digital World Acquisition Corp., the investment vehicle set to take Trump’s media company public, fell by more than 6% after rising the day before in anticipation of the announcement. Investors apparently expected something more substantial. The deadline for the SPAC to complete a deal to go public was extended into next year.

Trump announced his presidential campaign last month, but since then has held no rallies. Meanwhile, a potential rival for the Republican nomination, Ron DeSantis, has taken a large lead among GOP likely primary voters, according to a new Wall Street Journal poll.

The digital trading cards feature him in different guises, like the one of a superhero that he posted on his social media platform. But there’s also a free app circulating on social media that turns people’s images into chiseled hero characters.

Trump directs buyers to the website collectTrumpcards.com, where he appears in a video hawking the NFT collection. Each card comes with a chance to win prizes, like dinner with him or golf at one of his resorts. Those who buy 45 trading cards are “guaranteed a ticket to a dinner” with Trump. “You can buy them with your credit card or crypto,” he said.

“Remember, Christmas is coming, and this makes the perfect Christmas gift,” Trump said.

None of the money is going to the Trump campaign. NFT INT LLC said that it licensed the former president’s name and likeness from CIC Digital Inc. for the card sale.

President Joe Biden responded to Trump’s announcement with his own:

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