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Bo Nix vs. Shedeur Sanders: Comparing NIL Deals

  • Bo Nix and Shedeur Sanders are both highly successful quarterbacks on and off the field, with numerous NIL deals.
  • Bo Nix has signed deals with brands such as Topps, Fanatics, Candy Digital, Bojangles, FlexWork Sports Management, Bose, Celsius Energy Drink, and Division Street.
  • Shedeur Sanders has partnered with Oikos, KFC, Actively Black, Urban Outfitters, Topps, Beats by Dre, Gatorade, and Mercedes Benz.
  • Joel Klatt predicts that Shedeur Sanders could earn $10 million from NIL deals, a sentiment shared by Colin Cowherd.
  • Bo Nix’s NIL Deals

    Bo Nix has been involved in various NIL deals throughout his college career. He has been featured in trading card sets from Topps and Fanatics, as well as a college football NFT collection with Candy Digital. Additionally, he signed an NIL deal with Bojangles while at Auburn and has recently partnered with FlexWork Sports Management, Bose, Celsius Energy Drink, and Division Street. Nix has also joined 7-Eleven’s “Cleat Crew” alongside other college football players.

    Shedeur Sanders’ NIL Deals

    Shedeur Sanders, the son of Coach Prime and brother of Shilo Sanders, has secured several NIL deals. He has collaborated with Oikos and KFC alongside his family members and signed with Actively Black. Sanders has also launched his own apparel line, SS2LEGENDARY, and partnered with Urban Outfitters. He has signed deals with Topps, Beats by Dre, Gatorade, and Mercedes Benz, becoming the first HBCU athlete to sign with the latter two brands. Experts like Joel Klatt and Colin Cowherd believe Sanders has the potential to earn $10 million from NIL.


    Bo Nix and Shedeur Sanders have both excelled in securing NIL deals. Nix has partnered with various brands, including Topps, Fanatics, and Bojangles, while Sanders has collaborated with Oikos, KFC, and Actively Black. Both quarterbacks have also signed with major companies like Beats by Dre and Gatorade. Experts predict a bright future for Sanders in terms of NIL earnings. It will be interesting to see how their off-field success translates to their on-field performance.

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