A partnership with Web3 specialist Reality+ will create BBC Studios metaverse experiences where fans can interact with content from brands including Top Gear and Doctor Who.
BBC Studios is set to launch a collection of immersive experiences in the metaverse based on the BBC’s world-famous brands. It has partnered with Web3 specialist Reality+ to create a metaverse experience in The Sandbox where fans will be able to interact with immersive content from their favourite brands, including Top Gear and Doctor Who, and enjoy a BBC events space.
The joint venture between BBC Studios and Reality+ marks the first time the BBC will have a home in the metaverse, following a handful of brand activation experiments with metaverse platforms. Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space, in which players and brands can build, own and monetise their experiences on blockchain.
BBC Studios joins over 400 other entertainment brands which have entered The Sandbox to date, including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead and Adidas.
“While the metaverse is still in its infancy, it may shape how we consume and experience entertainment in the future and I’m looking forward to seeing how fans interact with our brands in this space,” commented Nicki Sheard, president Brands & Licensing, BBC Studios. “This project forms part of BBC Studios’ broader, ambitious plans to grow our brands into new categories, with innovative technology and platforms forming an integral part of this.”
Tony Pearce, co-founder, Reality+ said: “We’re excited to have extended our partnership with BBC Studios, not only to help the team push the boundaries of what’s possible in the metaverse, but for the opportunity to deliver exciting new experiences for fans of these world-renowned TV shows. We’ve already achieved so much with digital trading card game Doctor Who: Worlds Apart, and now with a fantastic platform like The Sandbox, there’s much more to come.”
Sebastien Borget, COO and co-founder at The Sandbox, added, “The BBC has a history of pioneering content that leverages the latest technology and putting it into mainstream households. We think this venture is an important step to bringing British culture and fans into virtual worlds.”
BBC Studios’ metaverse space in The Sandbox will launch later this year and further details will be released in due course.
Reality+ helps worldwide brands transition to Web3 with bespoke product, community and development strategies, backed by an award-winning technology platform. It has previously partnered with BBC Studios to develop the Doctor Who: Worlds Apart digital trading card game.