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Doctor Who is opening a shop in the metaverse. Together with Reality+, BBC Studios is releasing a set of immersive experiences in The Sandbox metaverse. Fans will be able to interact with immersive content from their favorite brands, like Top Gear and Doctor Who, and enjoy a space for BBC events in the world of The Sandbox. Experts have said that the “metaverse is dead” because it was overhyped, but it looks like no one told Doctor Who.
With the joint venture between BBC Studios and Reality+, the BBC will have a home in the metaverse for the first time. This comes after a few experiments with brand activation on metaverse platforms. The Sandbox is part virtual real estate and part amusement park. It fully embraces the idea of the metaverse as a continuous shared digital space where players and brands can build, own, and sell their experiences on blockchain.
In a statement, Nicki Sheard, the president of brands and licensing at BBC Studios, said, “I’m thrilled that BBC Studios is working with Reality+ and The Sandbox on this exciting project. Even though the metaverse is still young, it could change how we consume and enjoy entertainment in the future. I’m excited to see how fans interact with our brands in this space. This project is part of BBC Studios’s larger, more ambitious plans to grow our brands into new categories. New technology and platforms are a big part of these plans.
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Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead, and Adidas are among the more than 400 entertainment brands that have already joined The Sandbox. Reality+ cofounder Tony Pearce said in a statement, “We’re excited to have extended our partnership with BBC Studios. Not only will we be able to help them push the limits of what’s possible in the metaverse, but we’ll also be able to give fans of these well-known TV shows new and exciting things to do.” We’ve already done a lot with the digital trading card game Doctor Who: Worlds Apart. Now that we have a great platform like The Sandbox, we can do even more.
In a statement, Sebastien Borget, COO of The Sandbox, said, “We’re proud that BBC Studios chose Reality+, a certified metaverse agency partner working on The Sandbox platform, to bring top global brands like Doctor Who and Top Gear into the metaverse. The BBC has a long history of being the first to create content that uses the latest technology and gets it into the homes of most people. We think this is an important step toward bringing British culture and fans into virtual worlds.”
Later this year, BBC Studios’ metaverse space in The Sandbox will open. More information will be shared later. Reality+ helps global brands move to Web3 by creating custom product, community, and development strategies and backing them up with a technology platform that has won awards.
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It has worked with BBC Studios before to make the digital trading card game Doctor Who: Worlds Apart. The BBC said it has a duty to make as little of an impact on the environment as possible, and it is working with Reality+ and The Sandbox to make sure it does this.