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Gods Unchained is the top web3 title in the world when ranked with blockchain-enabled games by trading volume of digital assets. It’s now preparing for a release on both Apple and Android mobile devices later this year that could result in exponential growth. 

“The mobile dev team has already begun working in the background and we’re on track to bring the game to all (Android and iOS) mobile devices with a soft launch later this year,” game makers said in a blog post on Tuesday.

Created by Immutable and launched in 2018, Gods Unchained is a blockchain based digital-trading card game akin to the immensely popular physical trading-card game Hearthstone, according to the title’s game director Chris Clay, who previously oversaw the development team for Magic: The Gathering Arena.

Penetrating the mobile gaming market has become paramount to blockchain gaming companies and seen as the clearest path to onboarding enough gamers to make the buying and selling of in-app digital assets (NFTs) a mainstream consumer habit.

“Getting a good slice of the pie on mobile, even though it’s highly competitive, the pie is really, really big,” said executive producer of Gods Unchained Daniel Paez, who previously worked for traditional gaming powerhouses like Activision and Blizzard Entertainment. “And it’s a different kind of player [compared to PC and console gaming]. You have a wider range of players you can target.”

Last year was monumental for crypto gaming companies, as venture capitalists poured billions of dollars into blockchain-powered games as they hoped to hit the jackpot by backing the crypto version of a blockbuster mobile video game like Pokémon GO or Clash of Clans. Combined, investors put more than $5 billion into blockchain-based games, gaming studios, metaverse applications and sports betting related apps, according to The Block Research.

In 2023, crypto-game developers are attempting to rise to that challenge, and getting their titles into the hands of billions of mobile gamers all around the world will be pivotal. 

Apple has affluent customer base

There are considerably more Android users playing mobile games, but Apple’s often affluent customer base is an attractive and lucrative segment of the market that developers prioritize. Being allowed on Apple’s App Store has historically been tough, although recent news suggests the company is easing restrictions.

Gamefied web3 apps like Axie Infinity and Stepn both recently announced they’d finally gained Apple’s authorization to list the titles on the tech giant’s App Store. For now, Axie Infinity is only available on Apple iOS devices in select countries, but it hopes to complete its global launch soon.

Another game, Mythical Games’ football title NFL Rivals, also recently launched on both Android and Apple devices.

“There is no written playbook to get on mobile,” said Paez, who added that while dealing with Android is easier, Apple has become “a lot more forthright in terms of their policies.”

Gods Unchained looks toward ‘new, jargon-free, era in crypto gaming’

Gods Unchained’s Clay said he’s looking forward to a new, jargon-free, era in crypto gaming where gamers don’t think twice about the fact they are trading NFTs or what blockchain their favorite title is on. He also said that after last year’s tumult, which helped separate some of the wheat from the chaff, 2023 is all about eliminating the obstacles keeping blockchain gaming from going mainstream.

Gamers won’t even care about the blockchain elements a game possesses if they are “solving problems they have in the games they’re playing that let them progress in the ways that they want, look the way they want, play they want, without the immense friction that exists,” said Clay.

The need for digital wallets, or not being able to easily access a game’s marketplace to buy and sell assets — as is the case with Axie Infinity and NFL Rivals’ iOS versions — can make the gaming experience cumbersome.

“If there is a general term for this current era, it’s friction,” said Clay. “We need to solve the friction if we’re really going to take blockchain gaming to that next step. The need for a great game is always there, but the friction is the challenge.”

© 2023 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.