Overview of the program
Adidas has recently announced its NFT artist residency program called ‘RESIDENCY by adidas’. The Three Stripes Studio, as it is also known, will be welcoming a diverse array of ‘Web3-powered’ digital artists from around the world. This program aims to foster creativity and innovation by providing a unique platform for artists to showcase their work and connect with both the brand and the community of collectors.
Goals and objectives
The main goals of the NFT artist residency program are to foster creativity and innovation within the digital art space. Adidas aims to provide a creative pathway for artists to further develop their skills and talent. By connecting with the brand and community of collectors, artists will have the opportunity to gain exposure and build their network within the industry. The program also aims to showcase the incredible work of these digital artists through unique collaborations and exhibitions.
Collaborations with digital artists
Adidas recognizes the importance of collaborations in the digital and physical realms. The NFT artist residency program offers opportunities for artists to collaborate with the brand and explore new avenues for creative expression. By working closely with digital artists, Adidas aims to push the boundaries of art and technology and create groundbreaking projects that resonate with audiences around the world.
Creative pathway for artists
The NFT artist residency program is committed to supporting artists in their creative journey. Adidas provides various resources and tools to help artists develop their artistic skills and expand their creative potential. Through mentorship and guidance, artists will be able to navigate the evolving landscape of digital art and explore new possibilities for artistic expression.
Connection with collectors
Building a community of collectors is an essential part of the NFT artist residency program. Adidas recognizes the importance of engaging with collectors on digital platforms and providing them with unique experiences. By connecting artists with collectors, Adidas aims to create a thriving ecosystem where artists can monetize their work, and collectors can access exclusive and limited-edition pieces.
Opportunities for digital and physical collaborations
The NFT artist residency program is not limited to the digital space. Adidas recognizes the value of exploring collaborations in both digital and physical realms. By bringing together artists and other creatives, the program aims to create unique and innovative projects that bridge the gap between the virtual and physical worlds. This multidimensional approach allows artists to push the boundaries of their work and create truly immersive experiences.
Tokyo-based Moto and Lebanese artist Adra Kandil selected
As part of the NFT artist residency program, Adidas has selected two talented artists: Moto (aka MonkeeMoto) from Tokyo and Adra Kandil (aka DearNostalgia) from Lebanon. Moto is known for his vibrant and dynamic digital artworks, while Adra Kandil combines traditional and digital techniques to create thought-provoking pieces. Both artists were hand-selected by the Adidas studio for their unique artistic styles and ability to push the boundaries of digital art.
Partnership with NFT Now for The Gateway’s third iteration
To showcase the work of the selected artists, Adidas has partnered with NFT Now for The Gateway’s third iteration. The Gateway will take place during Korean Blockchain Week, offering a platform for artists to exhibit their NFT artworks. This partnership will provide a broader audience and exposure for the artists’ work and further cement Adidas’ commitment to the NFT and digital art space.
Limited and open edition art pieces
As part of the RESIDENCY program, Adidas is offering both open and limited edition art pieces for purchase. The open edition pieces, titled ‘Seoul’ and ‘Creatives’, will be available to everyone at ETH 0.03. The limited edition artworks, ‘Soul Searching /// Youth Is Your Privilege’ and ‘Hype’, will have 100 pieces per artist and will also include an exclusive hoodie exclusively available to event attendees. The limited edition package will be priced at ETH 0.15.
Pricing and availability
Both the open and limited edition art pieces can be purchased through Manifold using either ETH or a credit card starting from September 6. The event tickets are free, and holders of an ALTS by Adidas NFT will have the opportunity to register for a free VIP ticket, granting them access to the VIP opening event on September 6 and the two-day Gateway event. This offers collectors and fans a chance to engage with the artists and experience the NFT artwork firsthand.
Adidas continues to enhance its presence in the NFT space, following the success of its previous NFT collections and collaborations. The NFT artist residency program expands its commitment to fostering creativity and innovation within the digital art community. Through strategic partnerships, collaborations, and the support of talented digital artists, Adidas aims to push the boundaries of art and technology and create unique experiences for both artists and collectors alike.